The NBA's First Digital Mascot
The NBA's First Digital Mascot
The NBA's First Digital Mascot
The NBA's First Digital Mascot
Winning the hearts & minds of Mavs fans with a brand new animated mascot - an NBA franchise first.
Winning the hearts & minds of Mavs fans with a brand new animated mascot - an NBA franchise first.
Winning the hearts & minds of Mavs fans with a brand new animated mascot - an NBA franchise first.
Winning the hearts & minds of Mavs fans with a brand new animated mascot - an NBA franchise first.
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Press
Press
Press
Press
The Dallas Mavericks wanted to make things more fun and interesting for their fans. They needed a new way to get people excited, talk more about the team on social media, and also have some new items to sell that fans would love.
So we created Mavrello Ballovic—a whimsical, basketball-obsessed character portrayed as a former owner of the Dallas Mavericks returning after a 30-year hiatus to reclaim his beloved franchise.
The narrative was enriched with lots of humor and fictional historic ties, creating a fun, engaging backstory.
Agency: Mark Cuban Experiments
Role: Concepting and Art Direction. Developed the character's story and personality. Developed and implemented launch and social media strategy. Creation of all social and web assets. Collaboration with the animation studio. Screenwriting. Managing the mascot's social accounts and creation of all TikTok content.
title
2021
title
Content Creation
The Dallas Mavericks wanted to make things more fun and interesting for their fans. They needed a new way to get people excited, talk more about the team on social media, and also have some new items to sell that fans would love.
So we created Mavrello Ballovic—a whimsical, basketball-obsessed character portrayed as a former owner of the Dallas Mavericks returning after a 30-year hiatus to reclaim his beloved franchise.
The narrative was enriched with lots of humor and fictional historic ties, creating a fun, engaging backstory.
Agency: Mark Cuban Experiments
Role: Concepting and Art Direction. Developed the character's story and personality. Developed and implemented launch and social media strategy. Creation of all social and web assets. Collaboration with the animation studio. Screenwriting. Managing the mascot's social accounts and creation of all TikTok content.
title
2021
title
Content Creation
The Dallas Mavericks wanted to make things more fun and interesting for their fans. They needed a new way to get people excited, talk more about the team on social media, and also have some new items to sell that fans would love.
So we created Mavrello Ballovic—a whimsical, basketball-obsessed character portrayed as a former owner of the Dallas Mavericks returning after a 30-year hiatus to reclaim his beloved franchise.
The narrative was enriched with lots of humor and fictional historic ties, creating a fun, engaging backstory.
Agency: Mark Cuban Experiments
Role: Concepting and Art Direction. Developed the character's story and personality. Developed and implemented launch and social media strategy. Creation of all social and web assets. Collaboration with the animation studio. Screenwriting. Managing the mascot's social accounts and creation of all TikTok content.
title
2021
title
Content Creation
The Dallas Mavericks wanted to make things more fun and interesting for their fans. They needed a new way to get people excited, talk more about the team on social media, and also have some new items to sell that fans would love.
So we created Mavrello Ballovic—a whimsical, basketball-obsessed character portrayed as a former owner of the Dallas Mavericks returning after a 30-year hiatus to reclaim his beloved franchise.
The narrative was enriched with lots of humor and fictional historic ties, creating a fun, engaging backstory.
Agency: Mark Cuban Experiments
Role: Concepting and Art Direction. Developed the character's story and personality. Developed and implemented launch and social media strategy. Creation of all social and web assets. Collaboration with the animation studio. Screenwriting. Managing the mascot's social accounts and creation of all TikTok content.
title
2021
title
Content Creation
01
We grew Mavrello's social media presence from scratch - amassing over 10 million views in three weeks, significantly boosting the Mavericks' online presence.
01
We grew Mavrello's social media presence from scratch - amassing over 10 million views in three weeks, significantly boosting the Mavericks' online presence.
01
We grew Mavrello's social media presence from scratch - amassing over 10 million views in three weeks, significantly boosting the Mavericks' online presence.
01
We grew Mavrello's social media presence from scratch - amassing over 10 million views in three weeks, significantly boosting the Mavericks' online presence.
02
We created Mavrello foam fingers which sold out in a matter of days.
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We created Mavrello foam fingers which sold out in a matter of days.
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We created Mavrello foam fingers which sold out in a matter of days.
02
We created Mavrello foam fingers which sold out in a matter of days.
03
Mavrello received a significant amount of press coverage, sparked conversations amongst fans, and created a huge buzz around the Mavericks.
03
Mavrello received a significant amount of press coverage, sparked conversations amongst fans, and created a huge buzz around the Mavericks.
03
Mavrello received a significant amount of press coverage, sparked conversations amongst fans, and created a huge buzz around the Mavericks.
03
Mavrello received a significant amount of press coverage, sparked conversations amongst fans, and created a huge buzz around the Mavericks.
see also
see also
see also
see also
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I'm always looking for fresh opportunities.
Feel free to email me to see how can we collaborate
.say hello
I'm always looking for fresh opportunities.
Feel free to email me to see how can we collaborate
.say hello
I'm always looking for fresh opportunities.
Feel free to email me to see how can we collaborate
.say hello