Ryanair Never Asked for This. 11M People Watched It.
Ryanair Never Asked for This. 11M People Watched It.
Ryanair Never Asked for This. 11M People Watched It.
Ryanair Never Asked for This. 11M People Watched It.
An unhinged AI spec ad that turned Ryanair’s obsession with extra fees into a viral hit.
An unhinged AI spec ad that turned Ryanair’s obsession with extra fees into a viral hit.
An unhinged AI spec ad that turned Ryanair’s obsession with extra fees into a viral hit.
An unhinged AI spec ad that turned Ryanair’s obsession with extra fees into a viral hit.
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Ryanair has built a brand around cheap flights, ruthless add-ons and a social presence that happily makes fun of its own customers. So I made an ad that pushed that personality even further.
The film wasn’t commissioned by Ryanair. It still travelled further than most real ads, generating 10.8 million views and proving that a sharp idea can fly without a media budget.
https://x.com/daniel_eckler/status/2037538651848999233?s=20
title
2026
title
Content Creation
Ryanair has built a brand around cheap flights, ruthless add-ons and a social presence that happily makes fun of its own customers. So I made an ad that pushed that personality even further.
The film wasn’t commissioned by Ryanair. It still travelled further than most real ads, generating 10.8 million views and proving that a sharp idea can fly without a media budget.
https://x.com/daniel_eckler/status/2037538651848999233?s=20
title
2026
title
Content Creation
Ryanair has built a brand around cheap flights, ruthless add-ons and a social presence that happily makes fun of its own customers. So I made an ad that pushed that personality even further.
The film wasn’t commissioned by Ryanair. It still travelled further than most real ads, generating 10.8 million views and proving that a sharp idea can fly without a media budget.
https://x.com/daniel_eckler/status/2037538651848999233?s=20
title
2026
title
Content Creation
Ryanair has built a brand around cheap flights, ruthless add-ons and a social presence that happily makes fun of its own customers. So I made an ad that pushed that personality even further.
The film wasn’t commissioned by Ryanair. It still travelled further than most real ads, generating 10.8 million views and proving that a sharp idea can fly without a media budget.
https://x.com/daniel_eckler/status/2037538651848999233?s=20
title
2026
title
Content Creation
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