Giving Lice a Glow-Up
Giving Lice a Glow-Up
Giving Lice a Glow-Up
Giving Lice a Glow-Up
Getting rid of lice is no fun for kids or parents. That's why The Lice Clinic (or L'Institut Anti-Poux in French) entrusted me to rethink their identity and help launch their new line of lice products.
Getting rid of lice is no fun for kids or parents. That's why The Lice Clinic (or L'Institut Anti-Poux in French) entrusted me to rethink their identity and help launch their new line of lice products.
Getting rid of lice is no fun for kids or parents. That's why The Lice Clinic (or L'Institut Anti-Poux in French) entrusted me to rethink their identity and help launch their new line of lice products.
Getting rid of lice is no fun for kids or parents. That's why The Lice Clinic (or L'Institut Anti-Poux in French) entrusted me to rethink their identity and help launch their new line of lice products.
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The goal was simple: make the whole lice treatment experience less stressful and traumatic through thoughtful branding that balances compassion with clinical credibility. Ditching the expected sterile & scary tropes to create a truly fresh approach.
The end result? A total re-invention of how lice brands should look and feel across all touchpoints.
Role: Creative Direction, Strategy, Art Direction, Copywriting, Product Development. Hired a designer and web designer to help bring the vision to life.
We redesigned all of their physical locations to match their new identity (stores are currently being updated - this in an AI/Photoshop render).
To guide kids through the lice treatment process, we created a cast of fun characters each representing a different step of the process.
We designed an end-to-end lice treatment kit, soon to be sold online and in-store. We also developed the packaging for all of their lice products.
We completely revamped their website and created their e-commerce storefront.
Role: Creative Direction, Strategy, Art Direction, Copywriting, Product Development. Hired a designer and web designer to help bring the vision to life.
title
2023
title
Branding
The goal was simple: make the whole lice treatment experience less stressful and traumatic through thoughtful branding that balances compassion with clinical credibility. Ditching the expected sterile & scary tropes to create a truly fresh approach.
The end result? A total re-invention of how lice brands should look and feel across all touchpoints.
Role: Creative Direction, Strategy, Art Direction, Copywriting, Product Development. Hired a designer and web designer to help bring the vision to life.
We redesigned all of their physical locations to match their new identity (stores are currently being updated - this in an AI/Photoshop render).
To guide kids through the lice treatment process, we created a cast of fun characters each representing a different step of the process.
We designed an end-to-end lice treatment kit, soon to be sold online and in-store. We also developed the packaging for all of their lice products.
We completely revamped their website and created their e-commerce storefront.
Role: Creative Direction, Strategy, Art Direction, Copywriting, Product Development. Hired a designer and web designer to help bring the vision to life.
title
2023
title
Branding
The goal was simple: make the whole lice treatment experience less stressful and traumatic through thoughtful branding that balances compassion with clinical credibility. Ditching the expected sterile & scary tropes to create a truly fresh approach.
The end result? A total re-invention of how lice brands should look and feel across all touchpoints.
Role: Creative Direction, Strategy, Art Direction, Copywriting, Product Development. Hired a designer and web designer to help bring the vision to life.
We redesigned all of their physical locations to match their new identity (stores are currently being updated - this in an AI/Photoshop render).
To guide kids through the lice treatment process, we created a cast of fun characters each representing a different step of the process.
We designed an end-to-end lice treatment kit, soon to be sold online and in-store. We also developed the packaging for all of their lice products.
We completely revamped their website and created their e-commerce storefront.
Role: Creative Direction, Strategy, Art Direction, Copywriting, Product Development. Hired a designer and web designer to help bring the vision to life.
title
2023
title
Branding
The goal was simple: make the whole lice treatment experience less stressful and traumatic through thoughtful branding that balances compassion with clinical credibility. Ditching the expected sterile & scary tropes to create a truly fresh approach.
The end result? A total re-invention of how lice brands should look and feel across all touchpoints.
Role: Creative Direction, Strategy, Art Direction, Copywriting, Product Development. Hired a designer and web designer to help bring the vision to life.
We redesigned all of their physical locations to match their new identity (stores are currently being updated - this in an AI/Photoshop render).
To guide kids through the lice treatment process, we created a cast of fun characters each representing a different step of the process.
We designed an end-to-end lice treatment kit, soon to be sold online and in-store. We also developed the packaging for all of their lice products.
We completely revamped their website and created their e-commerce storefront.
Role: Creative Direction, Strategy, Art Direction, Copywriting, Product Development. Hired a designer and web designer to help bring the vision to life.
title
2023
title
Branding
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.say hello
I'm always looking for fresh opportunities.
Feel free to email me to see how can we collaborate
.say hello
I'm always looking for fresh opportunities.
Feel free to email me to see how can we collaborate
.say hello
I'm always looking for fresh opportunities.
Feel free to email me to see how can we collaborate
.say hello