Changing the NBA Highlights Game
Changing the NBA Highlights Game
Changing the NBA Highlights Game
Changing the NBA Highlights Game
Reinventing Sports Content for a New Generation of Sports Fans
Reinventing Sports Content for a New Generation of Sports Fans
Reinventing Sports Content for a New Generation of Sports Fans
Reinventing Sports Content for a New Generation of Sports Fans
00
00
00
00
Highlight reels were in need of a major revamp to engage both fans and non-fans.
We created hype videos inspired by diverse areas of culture —transforming usual highlight reels into a magnet for a wider audience, transcending the typical sports fandom boundaries.
Agency: Mark Cuban Experiments
Role: Concepting, Copywriting and Art Direction for all highlights. Worked in close collaboration with animation studios to bring our vision to life.
77x41
In the 21/22 season, Luka Dončić joined an exclusive list of just six players to earn three All-Star appearances before turning 23.
To celebrate his milestone, we created a TV commercial that showed the emotional parallels between his journey so far, and that of Mavericks legend Dirk Nowitzki.
title
2021
title
Content Creation
Highlight reels were in need of a major revamp to engage both fans and non-fans.
We created hype videos inspired by diverse areas of culture —transforming usual highlight reels into a magnet for a wider audience, transcending the typical sports fandom boundaries.
Agency: Mark Cuban Experiments
Role: Concepting, Copywriting and Art Direction for all highlights. Worked in close collaboration with animation studios to bring our vision to life.
77x41
In the 21/22 season, Luka Dončić joined an exclusive list of just six players to earn three All-Star appearances before turning 23.
To celebrate his milestone, we created a TV commercial that showed the emotional parallels between his journey so far, and that of Mavericks legend Dirk Nowitzki.
title
2021
title
Content Creation
Highlight reels were in need of a major revamp to engage both fans and non-fans.
We created hype videos inspired by diverse areas of culture —transforming usual highlight reels into a magnet for a wider audience, transcending the typical sports fandom boundaries.
Agency: Mark Cuban Experiments
Role: Concepting, Copywriting and Art Direction for all highlights. Worked in close collaboration with animation studios to bring our vision to life.
77x41
In the 21/22 season, Luka Dončić joined an exclusive list of just six players to earn three All-Star appearances before turning 23.
To celebrate his milestone, we created a TV commercial that showed the emotional parallels between his journey so far, and that of Mavericks legend Dirk Nowitzki.
title
2021
title
Content Creation
Highlight reels were in need of a major revamp to engage both fans and non-fans.
We created hype videos inspired by diverse areas of culture —transforming usual highlight reels into a magnet for a wider audience, transcending the typical sports fandom boundaries.
Agency: Mark Cuban Experiments
Role: Concepting, Copywriting and Art Direction for all highlights. Worked in close collaboration with animation studios to bring our vision to life.
77x41
In the 21/22 season, Luka Dončić joined an exclusive list of just six players to earn three All-Star appearances before turning 23.
To celebrate his milestone, we created a TV commercial that showed the emotional parallels between his journey so far, and that of Mavericks legend Dirk Nowitzki.
title
2021
title
Content Creation
see also
see also
see also
see also
.say hello
I'm always looking for fresh opportunities.
Feel free to email me to see how can we collaborate
.say hello
I'm always looking for fresh opportunities.
Feel free to email me to see how can we collaborate
.say hello
I'm always looking for fresh opportunities.
Feel free to email me to see how can we collaborate
.say hello